The previous video is my first attempt in Ogilvy to write a script for a triplet of videos for the main product "Student" of What's Up. The result was unexpected for me because those triplet of videos earn an Ermis Bronze award in 2017.
What’s Up is Greece’s most prominent pay-as-you-go service, targeted at young people. In order to cement this image, we created 9 funny videos with famous Greek trappers reciting their songs’ lyrics under the sounds of classical music.
The videos became instantly viral.