My Role

Concept, Art Direction,

Audio Direction

Agency

4 Wise Monkeys

Creative Director

Vaggelis Davitidis

Copywriter

Herk Sivitanidis

Tsakiris Chips’ main tagline is “Keep it real”. Building on top of that, we created “in da farm”, a fresh trap video clip of a custom-made trap song that communicates the “swaggy” part of Tsakiris. The song, mixed with Greece’s famous trappers, became viral.