Kaizen is the name of Stoiximan’s Holdings Company. Kaizen is also the creation of a culture of continuous improvement. I was tasked with refreshing the company’s brand identity and creatinga brand new logo. Kaizen is a Greek, self-made company that prides onits roots. This served as my main inspiration and my concept for the logo. Fusing the pride for the past with the hope for the future, I presenteda logo reminiscent of eternity and the infinite.