Art Direction, Design
Kaizen is the name of Stoiximan’s Holdings Company. Kaizen is also the creation of a culture of continuous improvement.
I was tasked with refreshing the company’s brand identity and creating a brand new logo. Kaizen is a Greek, self-made company that prides on its roots. This served as my main inspiration and my concept for the logo. Fusing the pride for the past with the hope for the future, I presented a logo reminiscent of eternity and the infinite.